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    Portugal’s Futourism: Redefining Travel Experience

    January 8, 2024
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    Visit Portugal celebrated the New Year by unveiling a new campaign in Lisbon. The motto for this campaign, “It’s not tourism. It’s futourism,” encapsulates the essence of what lies ahead for the future of tourism. With a focus on sustainability and forward-thinking, Visit Portugal presents 12 New Year’s resolutions for the tourists of tomorrow.

    The campaign aims to redefine the concept of tourism and shift the narrative towards a more responsible and conscious approach. It recognizes that the world is changing rapidly, and so too must our approach to travel. The resolutions outlined in the campaign serve as a guide for both tourists and the tourism industry to embrace a more sustainable and mindful future.

    One of the resolutions encourages tourists to explore beyond the typical tourist hotspots and discover the hidden gems of Portugal. By venturing off the beaten path, visitors can not only avoid overcrowding but also support local communities and businesses in lesser-known areas. This approach promotes a more authentic and immersive travel experience.

    Another resolution highlights the importance of reducing our carbon footprint while traveling. Tourists are encouraged to choose eco-friendly modes of transportation, such as cycling or using public transport, to minimize their impact on the environment. Moreover, the campaign emphasizes the significance of staying in sustainable accommodations that prioritize energy efficiency and waste reduction.

    The resolutions also emphasize the importance of cultural respect and understanding. Tourists are encouraged to engage with locals and learn about their customs, traditions, and heritage. By fostering cultural exchange, visitors can gain a deeper appreciation for the destinations they explore and contribute positively to the communities they visit.

    To ensure a more inclusive and accessible future, the campaign also promotes responsible tourism for individuals with disabilities. It calls for the development of infrastructure and services that cater to the needs of all travelers, regardless of their physical abilities.

    Ultimately, the “It’s not tourism. It’s futourism” campaign by Visit Portugal serves as a call to action for the tourism industry and tourists alike. It invites us to reimagine the way we travel and embrace a more sustainable, mindful, and inclusive future. By adopting these 12 New Year’s resolutions, we can pave the way for a tourism industry that respects the environment, supports local communities, and enriches the lives of both travelers and locals alike. Copyright ©2023 Hotenews.com All Rights Reserved.

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