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    Sabre and IAG enhance partnership with NDC content deal.

    January 10, 2024
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    Sabre Corporation, a prominent software and technology provider in the global travel industry, has recently announced a multi-year distribution agreement with International Airlines Group (IAG). This agreement marks a significant milestone in their existing partnership, as it aims to enhance and promote modern travel retailing practices.

    Under this new agreement, Sabre will collaborate closely with IAG to develop and implement innovative solutions for the travel industry. The partnership will focus on leveraging technology to improve the customer experience and increase operational efficiency. By combining their expertise, Sabre and IAG aim to revolutionize the way people book and manage their travel.

    As part of the agreement, Sabre will provide IAG with access to its cutting-edge software and technology solutions. This will enable IAG to streamline its operations, optimize revenue, and enhance customer satisfaction. By utilizing Sabre’s advanced distribution capabilities, IAG will be able to reach a wider audience and offer a more personalized and seamless travel experience.

    Both Sabre and IAG are committed to incorporating the latest advancements in technology and data analytics into their operations. This partnership will enable them to leverage data-driven insights to anticipate customer preferences and tailor offerings accordingly. By harnessing the power of technology, they aim to create a more personalized and efficient travel experience for their customers.

    This collaboration comes at a time when the travel industry is undergoing a significant digital transformation. By embracing modern retailing practices, Sabre and IAG are well-positioned to adapt to the evolving needs and expectations of travelers. Through this partnership, they aim to deliver a seamless and convenient travel experience, from booking to post-trip services.

    In conclusion, the multi-year distribution agreement between Sabre Corporation and International Airlines Group represents a significant step towards enhancing modern travel retailing practices. By combining their expertise and leveraging technology, they aim to revolutionize the travel industry and provide customers with a more personalized and efficient travel experience.

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