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    Princess Cruises Appoints Jim Berra as CMO

    January 9, 2024
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    Princess Cruises has revealed that Jim Berra, a highly experienced professional in the cruise industry and hospitality sector, has been appointed as the company’s chief marketing officer. With almost thirty years of expertise in brand development, marketing strategies, and commerce, Berra is set to make a significant impact on Princess Cruises’ marketing initiatives. He will report directly to the president of Princess Cruises, John Padgett.

    As the chief marketing officer, Berra will be responsible for overseeing the brand’s marketing efforts, enhancing customer experiences, and driving revenue growth. His extensive knowledge and understanding of the hospitality industry are expected to contribute to the company’s continued success and expansion.

    Before joining Princess Cruises, Berra held various leadership positions in renowned companies within the cruise industry. His previous roles include executive vice president and chief marketing officer at Carnival Cruise Line, where he played a crucial role in the brand’s growth and development. Berra also served as senior vice president and chief marketing officer at Royal Caribbean International, further demonstrating his expertise in the cruise sector.

    Princess Cruises, a subsidiary of Carnival Corporation & plc, is renowned for its exceptional cruise experiences and luxurious accommodations. With a fleet of eighteen ships, the company operates a wide range of itineraries worldwide, catering to diverse customer preferences.

    Welcoming Berra to the organization, John Padgett expressed his confidence in Berra’s ability to drive Princess Cruises’ marketing efforts forward. He emphasized Berra’s proven track record in delivering impactful marketing strategies and his deep understanding of the cruise industry.

    Berra himself expressed his excitement about joining Princess Cruises and emphasized his commitment to enhancing the brand’s marketing initiatives. He highlighted the importance of understanding the customers’ desires and expectations to create memorable experiences that exceed their expectations.

    With Berra’s appointment as chief marketing officer, Princess Cruises aims to further strengthen its brand presence and deliver exceptional experiences to its valued customers.

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