ONYX Hospitality Group Expands Shama Brand with Five New Properties in Asia

ONYX Hospitality Group, a leading management company in Southeast Asia, is set to expand its popular serviced apartment brand, Shama, with the addition of five new properties across Asia. The company is responding to the growing demand for serviced apartments, especially in the post-pandemic era, and is optimistic that these new additions will cater to the needs of business, leisure, and the increasingly popular ‘Bleisure’ travelers.

The decision to expand the Shama brand comes as no surprise, as ONYX Hospitality Group has already established itself as a prominent player in the hospitality industry. With a strong presence in Southeast Asia, the company has earned a stellar reputation for its exceptional management services and commitment to guest satisfaction.

The new Shama properties will be strategically located in key cities across Asia, offering travelers convenient access to business districts, shopping centers, and popular tourist attractions. Each property will feature a range of well-appointed serviced apartments, designed to provide guests with the utmost comfort and convenience during their stay.

The demand for serviced apartments has been on the rise in recent years, and the COVID-19 pandemic has only accelerated this trend. As more travelers seek longer-term accommodation options that offer the comforts of home, serviced apartments have become an attractive choice. These apartments provide more space, privacy, and flexibility compared to traditional hotels, making them particularly appealing to business travelers and families.

Furthermore, the concept of ‘Bleisure’ travel has gained significant popularity. This term refers to the combination of business and leisure travel, allowing professionals to enjoy leisure activities during their business trips. With the addition of these new Shama properties, ONYX Hospitality Group aims to cater to this growing segment of travelers who seek a balance between work and leisure.

Overall, the expansion of the Shama brand by ONYX Hospitality Group demonstrates the company’s commitment to meeting the evolving needs of travelers in the region. With its exceptional service and attention to detail, the group is well-positioned to continue its success in the hospitality industry.

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