Jeremy Scott recently shared his experience of being inspired by the iconic McDonald’s logo while driving through Los Angeles. This inspiration led him to incorporate McDonald’s graphics into his designs for the fashion brand Moschino. Despite initial concerns from McDonald’s about the unauthorized use of their logo, a deal was eventually reached allowing Moschino to use certain graphics in exchange for a donation to Ronald McDonald House Charities.
This collaboration between Moschino and McDonald’s sparked a new wave of creativity and risk-taking in the fashion world, with other labels such as Balenciaga, Palace, and Cactus Jack also collaborating with the fast-food chain. McDonald’s has embraced the world of fashion, recognizing the growing interest in fashion collaborations among its fans.
The latest collaboration announced by McDonald’s is a line of Crocs clogs featuring McDonald’s characters. This collection follows previous collaborations with brands such as Balenciaga and Kentucky Fried Chicken. Other collaborations include Vetements holding a men’s wear show inside a McDonald’s in Paris and the Finnish streetwear brand Vain designing new uniforms for McDonald’s employees.
The appeal of collaborating with McDonald’s lies in its global brand recognition and the nostalgic connection people have with its iconic products and characters. Despite some challenges and restrictions, collaborations with McDonald’s have provided unique opportunities for fashion brands to connect with their audiences and create buzz-worthy collections.