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IATA AGM 2023: Interview with María Jesús López Solás, Iberia
In an exclusive interview at the IATA Annual General Meeting (AGM) 2023, María Jesús López Solás, the CEO of Iberia, shared her insights and thoughts on the aviation industry’s current challenges and the future of travel.
López Solás began by acknowledging the unprecedented impact of the COVID-19 pandemic on the aviation sector. She highlighted the tremendous efforts made by Iberia to ensure the safety and well-being of both passengers and employees during these challenging times.
When discussing the recovery of the industry, López Solás emphasized the importance of collaboration between airlines, governments, and health authorities. She stressed the need for harmonized and coordinated measures to restore confidence in air travel and facilitate the reopening of borders.
Regarding sustainability, López Solás expressed Iberia’s commitment to reducing its environmental footprint. She mentioned that the airline is actively exploring sustainable aviation fuels and investing in more fuel-efficient aircraft to minimize carbon emissions. López Solás also highlighted Iberia’s participation in global initiatives aimed at achieving net-zero carbon emissions by 2050.
In terms of innovation, López Solás emphasized the crucial role of technology in transforming the travel experience. She discussed Iberia’s focus on digitalization, including the development of a seamless and personalized customer journey through the use of biometrics and artificial intelligence. López Solás also mentioned the integration of blockchain technology to enhance security and streamline processes.
When asked about the future of business travel, López Solás acknowledged the impact of remote working and virtual meetings but emphasized the enduring value of face-to-face interactions. She expressed optimism that business travel would gradually recover as companies realize the importance of personal connections and the limitations of virtual communication.
López Solás concluded the interview by expressing her confidence in the resilience of the aviation industry. She emphasized the need for continued adaptability and innovation to navigate the evolving landscape successfully.
In summary, María Jesús López Solás provided valuable insights into Iberia’s response to the challenges faced by the aviation industry. Through collaboration, sustainability, innovation, and a focus on customer experience, Iberia aims to play a leading role in shaping the future of air travel.