The Hong Kong Tourism Board (HKTB) announced that Hong Kong has won IBTM, the world’s leading Meetings, Incentives, Conventions and Exhibitions (MICE) event brand, to organise its inaugural MICE trade show IBTM Asia Pacific 2025, in Spring 2025 in Hong Kong.
The decision to award Hong Kong the opportunity to host IBTM Asia Pacific 2025 was a significant achievement for the city’s MICE industry. The HKTB, in collaboration with industry partners, put forth a compelling bid that showcased Hong Kong’s world-class infrastructure, connectivity, and expertise in hosting large-scale events.
IBTM Asia Pacific is a highly regarded trade show that brings together MICE industry professionals from around the world. The event provides a platform for networking, business opportunities, and knowledge exchange. With Hong Kong as the host city in 2025, the event is expected to attract a diverse range of participants, including event planners, suppliers, and buyers.
The HKTB expressed its excitement and gratitude for being selected to host IBTM Asia Pacific 2025. The board acknowledged the importance of the MICE industry in driving Hong Kong’s economic growth and positioning the city as a premier destination for business events. The event is expected to generate substantial economic benefits for the city, including increased visitor spending, job creation, and enhanced global exposure.
In addition to hosting IBTM Asia Pacific 2025, Hong Kong has also been recognized as a leading destination for MICE events. The city’s strategic location, modern infrastructure, and vibrant business environment have made it a preferred choice for international conferences, exhibitions, and meetings. Hong Kong’s reputation as a global financial hub further adds to its appeal as a MICE destination.
The HKTB and its partners are committed to ensuring the success of IBTM Asia Pacific 2025. Extensive preparations will be undertaken to create a memorable and impactful event that showcases the best of Hong Kong’s MICE capabilities. The board will work closely with industry stakeholders to develop innovative programs, facilitate networking opportunities, and promote Hong Kong as a hub for business events.
Overall, the selection of Hong Kong as the host city for IBTM Asia Pacific 2025 reaffirms the city’s standing as a premier destination for MICE events. The event will not only bring economic benefits but also serve as a platform for knowledge exchange and collaboration within the global MICE industry.
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