Meta’s “Twitter killer” app has hit another snag.
British software company Threads Software Limited has asked that Meta stop using the name Threads for its new app in the U.K. because it does not own the rights.
The English company trademarked the name Threads back in 2012 and said it declined Meta’s four separate offers to purchase the trademark. Threads Software Limited said that if Meta does not stop using its trademarked brand, then it will seek a court injunction.
Threads Software Limited is an intelligent messaging hub that records and saves different messages and posts related to an individual business.
The accusations come as Meta is moving toward expanding Threads service to Europe, where it is currently unavailable. Meta is also involved in a number of data-related lawsuits and investigations in the EU, which may further complicate the tech company’s planned expansion.
Threads became an overnight sensation when it launched in July, quickly reaching more than 100 million sign-ups. However, as users discovered how barebones the site was, they quickly moved on. While the site still has an impressive amount of daily active users, it still falls well behind its main competitor X.
The site has developed rapidly, however, in the last few months, adding a web version, an edit button and several different timelines that users can customize.