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    Anheuser-Busch Marketing Chief Resigns After Bud Light Debacle

    November 16, 2023
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    The sales of Bud Light have dropped significantly, leading to the resignation of a top-ranking official at Anheuser-Busch. Benoit Garbe, the U.S. chief marketing officer for the beer giant, will be stepping down at the end of the year to pursue new career opportunities. The company made the announcement to CBS MoneyWatch. U.S. Chief Commercial Officer Kyle Norrington will take over Anheuser-Busch’s U.S. marketing following Garbe’s departure. These changes in leadership are expected to help the company regain growth and focus on their core strengths. Anheuser-Busch CEO Brendan Whitworth expressed confidence in the company’s ability to bounce back. This move comes after a controversial marketing campaign featuring transgender influencer Dylan Mulvaney faced public backlash. Bud Light sales have declined by 20%-30% this year and the brand has lost its position as the top-selling beer in the U.S., a title it held for over 20 years.

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