Elvis Presley fans will be able to see a lifesized digital version of the king of rock ‘n’ roll performing on stage in the UK for the first time later this year.
The US music superstar is being brought back to life – and it’s a British company behind the project.
Layered Reality claims the event, which uses artificial intelligence and holographic projection, will be the “world’s first Elvis immersive experience”.
Elvis Presley’s estate has granted access to thousands of the singer’s personal photos and hours of home video footage, and the firm says this is being used to create “never seen before” performances.
The show has been titled Elvis Evolution, and organisers say it will allow fans to be able to “feel up close and personal” to him through the concert experience – transporting them through his rise to fame and the cultural movement he catalysed in the 1950s and 1960s.
It will be based at an as-yet-unnamed location in central London – and shows are also planned in Las Vegas, Tokyo and Berlin.
The project follows in the footsteps of ABBA Voyage, in which lifesized avatars of the Swedish pop stars perform as their human counterparts appeared in 1979, in a purpose-built arena in east London.
US rock band Kiss have also unveiled avatars of themselves, depicted as superhero versions of the musicians.
Read more:
Coppola’s Priscilla comes just a year after Luhrmann’s Elvis – but tells different story
ABBA ‘over the moon’ as they top charts with first album in almost 40 years
Rock legends Kiss ‘immortalised’ as digital superhero-style avatars
(L-R) ABBA’s Bjorn Ulvaeus, Agnetha Faltskog, Anni-Frid Lyngstad and Benny Andersson who became virtual avatars in a digital show
